How do your email revenue and audience numbers stack up?

How do your media’s email revenue and audience numbers stack up for your market size and type?

Please take the survey to find out.

Respondents’ aggregate data will be turned into real-world benchmarks. You’ll also be invited to the participants-only virtual roundtable in January 2026 – just in time to check your goals against industry benchmarks.

Free to participants only! Thanks for taking part — your input helps all of us sharpen our strategies.

Start here

Warm regards,

Alisa Cromer

Editor and Community Manager

NichePublisher.biz

 

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How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

The Ultimate Guide to Selling Lead Magnet Advertising

Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche advertisers, and how they did it.

First, to define the terms: A lead magnet is simply gated information a publisher creates that is valuable enough to persuade the audience to leave their contact information.

Advertisers will invest 2 to 5x the cost of a major campaign and in some cases $30,000 to $50,000 - for publishers to create the content, host the lead capture page or system, and deliver the leads generated. They, too, are worried about Google Zero.

The Lead Magnet itself could be a white paper, e-book, video, podcast, or webinar — as long as there is a “hook” that attracts the audience to exchange their contact info for access.

Steal these ideas: Below is a list of the most powerful peer-shared ideas for lead magnet campaigns from case studies and research.

Newsletter Pricing: Some Publishers leave money on the table study shows

The single biggest opportunity we found in the 2026 Niche Newsletter Revenue Survey is simple: Many publishers underprice newsletter ads and sponsorships.

So how much should a B2B or B2C niche publisher charge based on list size and ad inventory? Is pricing different between B2B and B2C? And where, exactly, are publishers leaving money on the table?

Here are the metric you need to create pricing levels.

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