How do you compare to similar niche media?
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A sales rep reviews Broadstreet’s ad tech, and shows how creating her own ads from templates has made her “twice as effective.” The key: Multiple spec ads in live preview mode on the first call.
How Active Norcal builds, prices & packages 20 million social follows
When Zach O'Brien attended his first Niche Media Conference ten years ago, he was inspired to found ActiveNorcal, a bi-monthly magazine on outdoor activities in Northern California. O'Brien enlisted other family members and used his background working in PR for the NBA. Originally he posted all the articles on Facebook when the magazine was published.
By 2016, however, O'Brien noticed something unexpected. While the magazine circulation was 10,000 every other month, the website traffic had 50,000 visitors.
"We were putting 99% of our effort into the print magazine but getting quadruple the unique visitors online. A digital native, he decided to discontinue the physical magazine and transition his customer base to an all-digital business model.
There was just one catch.
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Directories and guides
When directories work well, a few elements are typically present.
The directory provides a better search experience than Google. Sometimes, a Google search does not do a great job. either because the vendors are hard to find, because there are too many, or because the search result information lacks credibility.
By listing certain companies, the halo of the media’s credibility, values, and mission, transfers to companies in the directory, as Angie proved with its directory of home contractors. Please join as a member to see examples of nIche pubisher strategies.
Top B2C affiliate networks
Affiliate networks and programs (created by a single company) are typically super simple to join. It takes a few steps that can be accomplished in a few minutes, followed by a brief wait period. The larger stores may also require approval. But after that, any admin with access can conduct a search, grab a link, and insert it in a story or button.
Some networks have additional features, such as adding price comparisons between stores, live support, and useful reporting, but the most important factor is the relevance of the store to your niche content. Here is a list of the top networks, and how to find other programs that support your niche. Pleases join as a member to access this content.
Ask me anything with Guy Tasaka
Tasaka shares how to understand AI, create a co-pilot, know how to address editorial concerns.