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White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

At ParentsCanada custom content is the breadwinner

ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small company can make big sales – think $7,000 at the low end to $30,000+ on the hi end. Here’s how it works, with two rate cards included, one for content marketing packages and one for video.

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