Unfair advantages: 12 tactics niche B2B publishers use to compete against larger events
12 practical tactics from real publishers who create a competitive value proposition for their events in a crowded market.
Category: Events
You’re invited: Publishers Virtual AI Exchange
The 2026 Virtual AI Exchange for Niche Publishers is coming up in April! This is your chance to hear directly from fellow niche publishers who…
How they did it: 80% of this national B2B media’s revenue comes from events
At American Business Media (ABM), an online media and events company for loan originators, dozens of local and national events produce 80% of company …
How Parking Today rebooted an industry event to facilitate making connections
When Kevin Uhlenhaker, CEO and publisher, purchased Parking Today, in 2023, the event strategy for their signature event, Parking Industry Expo,…
Business Executive Travel launches boutique B2B event
After Jerry Allison's magazine, Business Travel Executive, barely weathered Covid, he went on to launch a small private event that was profitable …
Builder Innovator secures event niche by arranging 1600+ private meetings
In a crowded market of builder expos, Builder Innovator Summit carved out a niche-within-the-niche with its events strategy. The formula includes fu…
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…
Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Four Templates to make events more organized
Use these four core critical event documents to make your events turnkey and more organized, and track margins more easily.
Included are template…
Peer-to-Peer Virtual Roundtable: Innovations in Event Strategies
Live events generate significant revenue, foster powerful audience engagement, and present numerous content opportunities. Some niche publishers have taken the lead and evolved an event-first…