How they did it: Strategies to grow newsletter revenues
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How they did it: Roundtable on strategies to grow newsletter revenues
Wednesday, June 18, 2025, Noon to 1 p.m.
Wednesday, June 18, 2025, Noon to 1 p.m.
In a conference mostly populated by boomer-aged publishers, the influence of millennials nipping at their heels was everywhere to be found.
The new generation of business owners - especially at the local level - is younger, digital first, and more interested in marketing than ever before. In fact, they are fueling the first growth in local spend since the great recession. However, they are younger, less experienced in marketing, and want different things from media. Here's the research on this group and how to appeal to them. Please become a member to access this and other reports in the Resource Center.
RHJ magazine has an ask-the-expert program that is one of its best read features. Here is how it was created and lessons learned. Become a member to access.
A publisher who outperforms in selling digital services explains his strategy for products and pricing,
Justin Pardee, owner and publisher of The Raincross Gazette, has a Newsletter First revenue model, having only sold newsletter adverting until late 2024. This made him the top overperformer in newsletter advertising in the 2025 Niche Revenue Survey, and points the way for other media planning to grow their newsletter advertising.
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I can get the subscriber back. They may have signed up for a monthly rate, much higher than an annual rate, so... not committed - and then review their budget during the year and cancel because they were only interested in one thing, and have not used the information or attended an event since then. Here's a video on what my opt-out tolerance is, what may be causing them, and what experienced publishers say to do to avoid a spike in the opt-out rate.
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