2025 Trends: 7 Top Innovations in Directories & Buyer Guides
Our August roundtable examined the top innovations in buyer's guides that publishers are currently working on. We identified 7 innovations with real-…
Opinion: Politico’s troubles show some of the issues ahead for AI deployments
By Alisa Cromer At NichePublisher.Biz, we are always looking for ways to add value to a membership. What if paid members could type a question…
Advertising, Audience Building, B2B, B2C, Content Marketing, Contests, local, National, Newsletters, Revenue models
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
LightNow campaign yields 1,300 leads for top advertiser
When lighting manufacturer consultant David Shiller took over LightNow, the magazine of the lighting industry, the path to growing the company was not…
The Advertising Membership Model at Fishing Tackle Retailer
One of the latest models to consider for selling newsletter advertising is the membership approach, which delivers recurring revenue year after year.
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Advertising, Audience Building, B2C, Contests, local, Memberships & Subscriptions, Newsletters, Revenue models
Playbook: How to Win a Competitive Best of Franchise
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which gets…
The new metrics: Email/website visitors & direct traffic%
The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical:
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How to talk to advertisers about AI
As publishers face up to Google zero, so, in fact are your advertisers, expecially those who relied heavily on traditional search in the past.…
Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…