Don’t miss the Niche Media Conference April 17 to 19 in Chicago, produced by Niche Media Events.
The action-packed agenda includes two days of concrete ideas, business connections, and ideas from top niche media CEOs who have “been there and done that,” and top niche media suppliers.
Full disclosure: NPB was launched after attending the last Niche Media Conference, and we’ll be attending again.
One of the few niche media companies that obtain almost 100 percent of revenues from subscriptions is AP Now, a newsletter that covers everything related to accounts payables aimed at corporate employees who manage accounts payable and CPAs. AP Now was the only subscription-only revenue model in the Niche Revenue Snapshot Survey from NichePublisher.biz. Here's how they do it.
A sales rep reviews Broadstreet’s ad tech, and shows how creating her own ads from templates has made her “twice as effective.” The key: Multiple spec ads in live preview mode on the first call.
At American Business Media (ABM), an online media and events company for loan originators, dozens of local and national events produce 80% of company revenues. Vincent Valvo, CEO, said the formula has produced a growing company which is increasing the number of events to 30 in 2026. Here is a breakdown of how it works.
The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical:
• Email Subscribers/Website visitors
• Direct traffic as a percentage of website traffic.
• Email subscribers as a percentage of market
How do your media’s email revenue and audience numbers stack up for your market size and type? Please take the survey to find out. Respondents’…
A version of the "newsletter takeover" is showing significant increases in newsletter revenues, especially for companies running more than multiple newsletters a week who do not want to sell exclusive sends.
One exxample is deployed by Gary DeHart, publisher and owner of the online/only Insightful Accountant.
The model drive nearly half of the the companies annual revenue.
The devil is in the strategic details that make this work.
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