Advertising, Techstack

How publishers can optimize their LinkedIn profile

Alisa Cromer May 11, 2023

Are sellers optimizing LinkedIn for their next job or their next customer?

That was the question posed by Colleen McKenna, Founder and CEO of Intero Advisory, to attendees of the 2023 Niche Media Conference. Intero provides LinkedIn training for publishers and other companies, specializing in what she calls “deep selling.”

Too often, sales and other executives optimize their profile for their next job without realizing how critical their LinkedIn profile is to the process of B2B sales, she said.

“Positioning for B2B selling is in trouble,” she said. “Only 5% of the buyer’s journey is spent with the salesperson.” The first thing to do is work on the LinkedIn profile. In this report, she shows why and how to do it. Please join as a member to continue reading.

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Categories: Advertising, Techstack

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

Marketers turning to magazines: These 7 reports show why

Top reasons marketers are returning to print

Alisa Cromer October 11, 2023

Niche Media Events Starter Kit

All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.

Alisa Cromer August 16, 2023

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

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