How Parking Today rebooted an industry event to facilitate making connections
When Kevin Uhlenhaker, CEO and publisher, purchased Parking Today, in 2023, the event strategy for their signature event, Parking Industry Expo,…
Business Executive Travel launches boutique B2B event
After Jerry Allison's magazine, Business Travel Executive, barely weathered Covid, he went on to launch a small private event that was profitable …
Builder Innovator secures event niche by arranging 1600+ private meetings
In a crowded market of builder expos, Builder Innovator Summit carved out a niche-within-the-niche with its events strategy. The formula includes fu…
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…
Heading into an AI Storm: Notes from the 2025 Niche Leadership Summit
By Alisa Cromer, Community manager, NichePublisher.biz Why do buffalo – unlike cows – head into a storm? Because if the storm strengthens, running straight into…
The case for Buyers Guides and directories (and do you need one?)
At a recent roundtable, publishers shared how they are using directories and "what keeps them up at night" when solving directory issues.
Here is t…
2025 Trends: 7 Top Innovations in Directories & Buyer Guides
Our August roundtable examined the top innovations in buyer's guides that publishers are currently working on. We identified 7 innovations with real-…
Opinion: Politico’s troubles show some of the issues ahead for AI deployments
By Alisa Cromer At NichePublisher.Biz, we are always looking for ways to add value to a membership. What if paid members could type a question…
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
LightNow campaign yields 1,300 leads for top advertiser
When lighting manufacturer consultant David Shiller took over LightNow, the magazine of the lighting industry, the path to growing the company was not…