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How Active Norcal builds, prices & packages 20 million social follows
When Zach O’Brien attended his first Niche Media Conference ten years ago, he was inspired to found ActiveNorcal, a bi-monthly magazine on outdoor activities in Northern California. O’Brien enlisted other family members and used his background working in PR for the NBA. Originally he posted all the articles on Facebook when the magazine was published.
By 2016, however, O’Brien noticed something unexpected. While the magazine circulation was 10,000 every other month, the website traffic had 50,000 visitors.
“We were putting 99% of our effort into the print magazine but getting quadruple the unique visitors online. A digital native, he decided to discontinue the physical magazine and transition his customer base to an all-digital business model.
There was just one catch.
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Mastering ChatGPT means giving the right prompts
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How to earn incremental revenues with affiliate sales
Hundreds of media companies, from CondeNast to Forbes, have started affiliate marketing programs, the “new form of advertising” by PR companies representing brands.
But what about smaller niche verticals and B2B media?
Affiliate expert Adam Reimer, who consults with media on affiliate sales for media like Hearst and Buzzfeed contends that smaller niche media have the advantages of both exclusivity of content and audiences.
Publishers don’t need a full-scale review site; they can populate existing content with links that make the story more useful to readers – and start earning commissions.(Please join as a member to continue to read this report).
How to find B2B Affiliate Networks and Programs
Here’s is how to plug into a top list of B2B affiliate networks or find your own. Please join as a member to access.
What Theodore wants you to know about pet media
If the increasing complexity of the dog’s dietary needs and naming protocols is ruff to understand, that’s because a cultural transformation has rewritten the economics of pet media. Here’s who owns it, how it makes money, and who’s actually winning.